How do the two differ? Which one would be more relevant to your business? The difference between the two lies in the background of your company. WhatsApp Business App vs WhatsApp Business API WhatsApp is very broad, especially in Europe, Africa, and Latin America. It has become the most popular IM application in 104 countries. WhatsApp is currently spreading to more than half of the world. It is natural then that these apps have already reached more than 100 million downloads on Google Play Store.įurthermore, just like ordinary WhatsApp, WhatsApp Business App has also achieved a significant engagement levels with a percentage of people opening messages as much as 99% and a response rate of more than 40%. There are already 3 million WhatsApp Business App users, meaning that people are beginning to understand how valuable it can be to run business operations. It is interesting whether they will give the same response when they turn to chat with business interests. WhatsApp also provides features that might put pressure on people to reply to messages, such as the read and received indicator, and the last seen feature. WhatsApp user engagement is high, with an average user sending 43 messages per day. By increasing engagement, the team can increase product profitability. Product and marketing teams that measure user involvement can use product analytics to understand the factors that contribute to higher engagement. Highly active customers are more likely to buy, return and share products or services with friends. User attention is important in business because you can leverage on this to promote your brand in order to increase awareness, as well as in advertising your products and encouraging customers to use them. User engagement is highly connected to profit. Naturally, the high number of users comes with a high number of engagement, which can be counted from various activities, such as the number of downloads of the application itself, how often messages are exchanged, and so on. WhatsApp users send around 65 billion messages per day, which is about 750,000 messages per second! Not only that, even WhatsApp Status, which is underestimated to have 450 million active users daily, is already achieving 2.5 times the reach of Snapchat, which has a reach of only 191 million users. In addition to its many users, WhatsApp also has a high level of engagement. With Indonesia’s Internet penetration reaching over 150 million people, with WhatsApp being actively used at 83%, this is an absolutely huge number! In Indonesia the situation is not much different, with WhatsApp being the most popular Instant Messaging (IM) platform and the second most popular social media platform after Youtube. Having a strong hold over 1.6 billion active users, or 1/7 of the world’s population, this is a valuable opportunity never before available. It has overtaken Facebook, which is now in second place. Here are several reasons why you should involve WhatsApp in your business (if you haven’t already):įirst, the gargantuan number of users makes it undeniable that WhatsApp is tops the charts as having the largest number of active users all over the world. How Does WhatsApp Work for Your Business? Bored with The General Messaging in Your Facebook Ads?.WhatsApp Business App vs WhatsApp Business API.How Does WhatsApp Work for Your Business?.